Case Study: Van Heusen X Boomlet
A review campaign to build trust and awareness for Van Heusen Innerwear Invisibles Collection, featuring at-home and in-store trials.
CLIENT
Van Heusen
SERVICE
Shopping
DATE
March 2026
(01)
Creators were selected
From Bangalore with a strong fashion or lifestyle focus, aligning with the brand’s clean, minimal aesthetic.
(02)
The campaign prioritized
The campaign prioritized nano and micro influencers (2K–100K) to ensure authentic, relatable reviews for the comfort-first innerwear range.
(03)
Creators were chosen
All creators were chosen for their ability to confidently film both at home and in-store while following scripted brand messaging.
(04)
Influencer
Influencer mix included 1 nano, 9 micro, and 1 macro creator totaling 11 leveraging Instagram Reels as the primary content platform.
(campaign highlights)
The campaign effectively leveraged micro creators to deliver relatable, visually rich content that highlighted both in-store availability and at-home comfort of Van Heusen Innerwear. Through consistent scripting and creator-driven storytelling, it achieved strong awareness and brand alignment across platforms.
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