Boomlet in the news

The Digital Parliament: Nepal's Discord Movement

In mid-September 2025, after a nationwide ban on 26 social apps Nepali Gen-Z organizers migrated to Discord. The Youth Against Corruption (YAC) server, managed by Hami Nepal, scaled past 100k members and operated like a "digital parliament"—hosting debates, logistics, fact-checking, helplines, and a symbolic election that nominated former Chief Justice Sushila Karki as interim PM figure. This case illustrates rapid, tech-enabled participatory democracy under platform restrictions.

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Zomato Crisis 2025: The Narrative Shift

From strike to strategy: How Zomato moved from strike headlines to a policy & leadership narrative within days.

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The Rise of Creative-First Marketing Studios

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Click-baiting? Yes, madam; Paying off? No, madam

As attention spans get shorter than a TikTok video, brands such as YesMadam, Zomato, and even Poonam Pandey are pushing the envelope—sometimes to shocking extremes.

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From Rs 1 crore tweets to bot wars: Brands deploying influencers to mitigate brand crisis

While the general perception puts influencers as people propagating a brand's product or service, crisis management and saving a brand's reputation are emerging as crucial pillars of influencer marketing.

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How PR & Influencer Marketing Go Hand-in-hand To Tackle Brand Crisis

Latest News & Developments on Marketing, Advertising, Media, Campaign Reviews, Ad Agencies, Digital Marketing like Social, Videos, Content, Commerce, Events.

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Influencer Marketing – An ideal opportunity to enhance sales during the festive season

Businesses eagerly anticipate good sales during the year-end festive season. The festive season is usually that time of the year when brands leverage influencer marketing to drive maximum engagement.

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An insider's playbook to PR crisis mitigation

In today's social media-driven world, Boomlet Group's co-founder and CEO believes that swift and authentic crisis management is essential as brand reputation can shift in seconds.

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2024 Lookahead: A banner year for independent digital agencies

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Building sustainability in the Influencer Marketing Ecosystem

Influencer marketing has become an indispensable part of the digital marketing landscape, with influencers reaching millions across Instagram, YouTube, and Twitter.

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The Influencer Marketing Juggernaut: 5 Things You Should Know

The days and methods of message amplification are undergoing a massive makeover as customers are more inclined to take advice from influencers than any other media.

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Influencers score big this IPL season as brand spends touch Rs 1,000 crore

Brand spending on influencers has increased 25-35% year-on-year from IPL 2024, with marketers finding value at all budget levels.

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Want to save your brand from cancel culture? Here's your best bet!

An intricate and meticulous finesse is the need of the hour to navigate the complex world of brand perception—it is no longer just about traditional public relations.

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When creators deliver but payments don't: Five leaders decode the influencer marketing payment problem

Industry leaders from Social Tweebs, WLDD, Boomlet, and others decode the persistent delayed-payment problem plaguing the influencer marketing ecosystem.

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