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Dentsu Boomlet India Influencer Marketing Report

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Dentsu Boomlet India Influencer Marketing Report

A joint report between Dentsu and Boomlet on the changes and developments in the influencer marketing world with a focus on emerging trends and the way forward.

The Digital Parliament: Nepal's Discord Movement

In mid-September 2025, after a nationwide ban on 26 social apps Nepali Gen-Z organizers migrated to Discord. The Youth Against Corruption (YAC) server, managed by Hami Nepal, scaled past 100k members and operated like a "digital parliament"—hosting debates, logistics, fact-checking, helplines, and a symbolic election that nominated former Chief Justice Sushila Karki as interim PM figure. This case illustrates rapid, tech-enabled participatory democracy under platform restrictions.

Zomato Crisis 2025: The Narrative Shift

From strike to strategy: How Zomato moved from strike headlines to a policy & leadership narrative within days.

The Rise of Creative-First Marketing Studios

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