Case Study: Tata CLiQ Fashion X Boomlet
The Black Friday campaign aimed to raise awareness among fashion enthusiasts and encourage them to shop with better deals.
CLIENT
Tata CLiQ
SERVICE
Black Friday Sale
DATE
March 2026
(01)
Nano Influencers
Chosen for high relatability and strong trust within niche fashion audiences, helping drive authentic discovery and conversations during the sale period.
(02)
Micro Influencers
Selected to balance reach and engagement while delivering relatable styling content that encouraged exploration of multiple outfit options.
(03)
Macro Influencers
Included to amplify campaign visibility and drive mass awareness for the Black Friday Sale through wider reach and premium fashion positioning.
(04)
Fashion-Aligned Creators
Handpicked for strong brand–creator fit to ensure seamless integration of premium styling and maintain campaign aesthetics and credibility.
(campaign highlights)
The Black Friday influencer campaign delivered strong results by combining strategic creator partnerships, cohesive visual branding, and compelling offer-led messaging. With well-aligned fashion influencers and streamlined execution, the campaign effectively captured audience attention, reinforced brand recall, and encouraged deeper exploration of Tata CLiQ Fashion’s Black Friday sale offerings.
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