Case Study: HUL X Boomlet
A large-scale, hyperlocal influencer activation leveraging creators across 3,000 targeted pincodes to drive authentic, need-based conversations for HUL’s beauty and personal care brands at scale.
CLIENT
HUL
SERVICE
Beauty and personal care
DATE
March 2026
(01)
Nano Creators for Trust & Reach Density
Enabled high volume, peer-like recommendations that feel organic within local communities.
(02)
Micro Creators for Credibility & Demonstration
Ensured stronger storytelling, product usage explanation, and higher engagement quality.
(03)
Category-Relevant Voices Only
Beauty, skincare, and lifestyle creators were prioritized to maintain topical authority and audience relevance.
(campaign highlights)
Boomlet designed and executed a structured, scalable influencer operations framework that allowed HUL to activate over 2,350 creators (and counting) while maintaining tight control over messaging, compliance, and content quality.
(We’re all ears)
Grand ideas or tiny thoughts, we value every perspective that can spark change.
You'll hear from us promptly in the 24 hours.