Case Study: DeBeers X Boomlet
Partnered with Creators and Celebrities across tiers to celebrate self-love, with a natural diamond intention pendant as a symbol of their journey.
CLIENT
DeBeers
SERVICE
Retail
DATE
March 2026
(01)
Celebrities & Relatability
Partnered with Sania Mirza, Tamannaah Bhatia, and Athiya Shetty to add aspirational value, credibility, and cultural relevance to the self-love narrative.
(02)
Lifestyle & Fashion Macro Influencers
Collaborated with established creators to amplify reach while translating intentional luxury and self-celebration with authenticity.
(03)
Lifestyle & Fashion Micro Influencers
Included micro creators to drive trust and relatability through intimate, personal storytelling within close- knit communities.
(04)
Why This Mix
A balanced blend of celebrity influence, macro scale, and micro authenticity ensured high visibility while positioning natural diamonds as meaningful symbols of self- love and growth.
(campaign highlights)
The De Beers āLove From the Universe to Meā campaign beautifully reframed luxury as a personal, emotional experience. Through authentic storytelling, intentional creator partnerships, and a powerful narrative of self-worth and manifestation, the campaign created deep resonance, positioning natural diamonds as timeless symbols of personal brilliance and self-love.
(Weāre all ears)
Grand ideas or tiny thoughts, we value every perspective that can spark change.
You'll hear from us promptly in the 24 hours.