Case Study: Supradyn Naturals Iron & Calcium X Boomlet
We partnered with female/male nutrition and healthcare influencers to drive awareness around Supradyn® Naturals Iron and Calcium supplements.
CLIENT
Supradyn Naturals
SERVICE
Healthcare
DATE
January 2026
Campaign Objectives & Problem Statement
Approach Adopted
(01)
Female Nutritionists & Healthcare Experts
Created strong relatability and trust for women-focused health topics through credible, empathetic communication.
(02)
Male Healthcare Professionals
Added medical authority and helped expand relevance beyond gender-specific audiences.
(03)
Micro & Mid-tier Influencers
Drove higher engagement and authentic, community- led conversations.
(solution)
Challenge:
Complex nutrition concepts risked overwhelming audiences.
Solution:
Influencers simplified messaging using analogies, everyday examples, and short-form videos.
Challenge:
Standing out in a crowded wellness category.
Solution:
Leveraged healthcare professionals to differentiate via credibility and trust..
(execution)
Educational Short-form Videos
Influencers explained the role of Iron & Calcium and common deficiencies among women.
Personalized Messaging
Content included real-life examples, routines, and nutrition tips aligned with the influencer’s expertise.
Brand Integration
Supradyn® Naturals Iron & Calcium was seamlessly integrated as a natural daily supplement choice.
(Performance At Campaign Level)
Business Objective Met
Successfully increased awareness and understanding of Iron & Calcium supplementation among women by simplifying its relevance to daily health needs.
Positioned Supradyn® Naturals Iron & Calcium as a credible, trusted option for everyday nutritional support.
7
Total Influencer collabs.
60M+
Total reach
97M+
Total Views
3K+
Total Engagement
(campaign highlights)
The Supradyn® Naturals Iron & Calcium X Boomlet campaign effectively leveraged influencer credibility to spark informed conversations around women’s nutrition. By prioritizing education, authenticity, and expert voices, the campaign delivered strong engagement and reinforced brand trust in a competitive wellness landscape.
(We’re all ears)
Grand ideas or tiny thoughts, we value every perspective that can spark change.
You'll hear from us promptly in the 24 hours.