Case Study: Dyson X Boomlet
To build awareness of Dyson’s retail presence across multiple store outlets in Tier 1, Tier 2, and Tier 3 cities through influencer activations.
CLIENT
Dyson
SERVICE
Retail
DATE
January 2026
Campaign Objectives & Problem Statement
Approach Adopted
One of the main challenges was maintaining consistency across creator content, as each had a different style. This was solved by sharing clear content guidelines and reference scripts.Managing timelines with multiple creators across locations was another hurdle, addressed through structured deadlines, close coordination, and follow-ups.Shoot alignment with the brand was also a challenge, so we set a 48-hour confirmation timeline to avoid confusion.Frequent profile replacements were resolved by keeping backup profiles ready for quick brand approvals.These steps ensured the campaign stayed cohesive, premium, and aligned with Dyson’s identity.
(execution)
#1
Activated a tiered mix of macro, micro, and nano creators across Tier 1, Tier 2, and Tier 3 cities within the first 10 days to ensure diverse audience reach.
#2
Built credibility by encouraging creators to share authentic reviews and hands-on experiences, reinforcing Dyson’s premium yet approachable positioning.
#3
Designed content for trust and conversion by focusing each reel on product demonstrations and the premium in-store experience.
(01)
Macro Influencers
High-reach creators elevated Dyson’s premium positioning by showcasing the in-store experience and hero product demonstrations at scale.
(02)
Mid-Tier Influencers
Beauty, lifestyle, and tech creators delivered credible reviews and hands-on demos, balancing strong reach with authentic storytelling.
(03)
Micro & Nano Influencers
Niche regional creators shared personal, trust-building content, helping Dyson connect with Tier 1, 2, and 3 audiences more organically.
(campaign highlights)
The Dyson Store Visit Campaign blended influencer content with immersive in- store experiences to deliver high visibility and strong engagement. With 2 million+ views, the campaign effectively boosted awareness and trust, reinforcing Dyson’s premium positioning and setting a benchmark for future creator-led initiatives.
(Performance At Campaign Level)
Business Objective Met
Creator-led in-store reels successfully boosted awareness and visibility for Dyson’s retail outlets across Tier 1, 2, and 3 cities.
Authentic reviews, hands-on demos, and premium product showcases improved trust, making Dyson’s technology feel more approachable and increasing purchase intent.
55
Total Influencer collabs.
1.5M+
Total reach
2M+
Total Views
45K+
Total Engagement
(We’re all ears)
Grand ideas or tiny thoughts, we value every perspective that can spark change.
You'll hear from us promptly in the 24 hours.