Stok Beer

The goal of the Stok Beer contest campaign was to promote the hashtag #SecretToMyChill, with influencers holding Stok placards and posting their "chiller" quotes for followers to guess. Participants had to follow Stok on Instagram and give wrong answers to win a giveaway of a Stok surrogate and a merchandise tee-shirt.

 

Abhinav Sood and Saloni Solanki created a static post for the campaign that received 5K+ engagements and 4K+ impressions on Instagram. Audience members showed their support by leaving positive comments on the influencers' posts.